Willow Creek Goat Farm
Designing a farm-to-table website that connects visitors with handcrafted products and farm experiences
Role: UX/UI Design, Web Design & Copywriting (Solo Project)
Tools: Wix Studio, Figma
Project
Willow Creek Goat Farm is a concept website for a small artisan goat farm specializing in handcrafted cheeses and farm experiences. The project explores how thoughtful web design can support ecommerce while also educating visitors about the products, the farm, and the people behind the brand.
The Goal
The website was designed to help visitors:
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Discover the farm and its story
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Shop artisan cheese products
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Book farm tours and workshops
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Learn about the cheese-making process
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Build trust through authentic storytelling
My Approach
I designed the website to balance ecommerce with education. Rather than functioning as a simple online store, the site introduces visitors to the farm's values before guiding them toward shopping products or booking an experience. The content structure encourages exploration while supporting clear paths to purchase.
The design uses a warm visual style, intuitive navigation, and responsive layouts to create a welcoming experience across all devices.
Design Decisions
Wix Store Integration: The online shop is organized to make browsing and purchasing artisan products simple, with product pages that emphasize quality, ingredients, and craftsmanship.
Booking System: Dedicated pages allow visitors to book farm tours, workshops, and seasonal experiences, creating additional ways to engage with the business beyond online shopping.
Product Storytelling: Each product is presented with descriptive copy that highlights its origin, production process, and unique qualities, helping customers connect with the farm behind the products.
Blog Structure: A blog section was included to support educational content, share farm updates, and strengthen the brand through stories about sustainable farming and cheese making.
Farm Experience Pages: Special pages showcase life on the farm, inviting visitors to explore workshops, meet the animals, and experience the rural setting before planning a visit.
What I Learned
This project helped me develop my ability to:
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Design ecommerce experiences that build trust through storytelling
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Structure content for both products and educational resources
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Integrate booking features into a business website
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Create responsive layouts in Wix Studio
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Balance business goals with an engaging user experience
Skills Demonstrated
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UX Design
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Web Design
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Ecommerce Design
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Product Storytelling
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Information Architecture
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Booking Experience Design
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Responsive Design
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Wix Studio